HOLIDAY PASAR MALAM | CLIENT: AMAZON PRIME SG
Amazon's Holiday Pasar Malam
To drum up excitement for Amazon Prime Now Singapore's Christmas offerings, a media event was planned to show off the variety of deals and items available on the platform. Our job was to conceptualise a theme that would draw the media in to try out the different items, as well as entice them to craft stories around the timely offering.
We developed Amazon Prime Now's first-ever Holiday Pasar Malam — a blend of the cheerful atmosphere of local pasar malams (night markets), with the festive feelings of the holidays.
Featuring uniquely designed booths meant to evoke ideas of a carnival, we worked closely with our events team to execute a truly one-of-a-kind occasion that everyone could enjoy.
Client: Amazon
Agency: Ogilvy
Creative Direction: Erwin Nah
Art Director: Melvin Poon
